Villa Roberta a Bed and Breakfast Lido di Jesolo addresses the long-wave recovery
Posted: Wednesday, March 09, 2011
by David Puppulin
http://www.webdivision.italian-styles.com
Interview with Walter Luvisotto, manager of the Hotel Villa Roberta Bed and Breakfast in Jesolo Lido near the sandy beach and the main street. Mr. Walter Luvisotto, she runs a hotel with Bed and Breakfast since 2003. As he approached the tourism market in an era of increased economic difficulties? The media have discovered a new word to describe how travelers and consumers are reacting to high prices and unstable economy: buy cheap. The genesis of this new interpretation was the surprising news that sales in the hard discount stores were up suddenly while the overall consumption remains tight.
Another fluctuation of price, expected during the summer, does not cause a substantial effect on supply economy. Also, if you consider that the rooms can accommodate Villa Roberta three-four people and that the breakfast costs an average of € 5.00, for all-sweets, bread, butter and jam, coffee and orange juice that you can eat - you can certainly say that Villa Roberta is certainly a good accommodation. The reception is open 24 hours. How did this idea of Villa Roberta "Low cost"? In 2003 I saw a huge gap in the market Jesolo: there was no hotel offering both cheap and quality. You could certainly find a cheap room, but there was no guarantee that in Jesolo-Venice, there was a good bed, a bathroom acceptable and a good breakfast available. So I decided to establish a strict set of criteria that should satisfy every room. The cost of the room was first to produce a superior hygiene and provide a comfortable bed. To create a formula for cheap and quality, I have developed a series of processes to reduce costs. Villa Roberta is a Bed and Breakfast situated 100 mt. From the sea and 100 meters. from the center. In this position, the property can be rented out to good mecato.
Villa Roberta is a small hotel: this is why I remain the sole operator, so that I can support a few of the staff costs. A bedroom at Villa Roberta can not be measured as a suite, but for many travelers, a good night's sleep and a self-service breakfast (buffet) are all that is needed. Benefits? I would not be "provocative", but with the money you save the tourists in a two-star hotel like Villa Roberta, can afford to buy five-star meals for the whole family in the city center! What is the strategy instead of the other hotels? There are many ways to make the price of a room. Just take a look at the general price list of Jesolo hotel: just so you can examine the different strategies of accommodation. Over the weekend, for example (just a series of phone calls to verify this finding), many hotels use a high price as if somehow there u substantial competitive advantage. But these high prices are characteristic of high-class hotels. Excuse me, but I have not seen luxury hotels in Jesolo ... Thank you for the "provocation" but I want to give an overall response to this kind of strategy: it is completely wrong! If, in fact, during the week. The hotels operate a low price, no frills, it means that the cost is kept to a minimum: a simple strategy of price reduction with the hope of eliminating the other competitors.
In short, a real practice of exclusion, hotels used by vertically integrated together to leverage their market power upstream in order to squeeze the margins of downstream competitors. Other hotels directly offer a "package" prices for the period. It is only to combine different treatments in the same package price. It 's still the price "squeezed" which requires the package price. In conclusion, what is the market approach to Villa Roberta? It 's the price-value relationship. This approach is used when external factors such as recession or increased strength in company with competitive prices to provide value and services in order to maintain sales.
A holiday at Hotel Jesolo Villa Roberta, to enjoy their summer holidays in a comfortable Bed and Breakfast a cost to everyone.
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